on a similar dynamic. he was hoping a lot of people that voted for george w. bush would say, i don't like the things worked out, i'll go with kerry. they split down the middle, enough to let bush stay in office. >> i thought it was interesting that the voters said, i'm changing my vote, i'm changing my vote. that was the predominant message of the obama campaign in 2008, you know, change, we saw on the signs, the banners. you really see that the romney campaign is trying to tap into those voters, really co-op them from the obama campaign. >> greta: i thought it was a two-fer. i thought it was also an effort to get the women. you know, they could have put men in there, found some men. michael, the women vote was important, certainly in '96. >> that struck me as well. this is a running theme with the romney campaign in the homestretch. you know, i took one thing away from that convention in tampa, it was we love you, women, women are special, women are great. a lot of the romney advertising has a very -- has had a very heavy female presence. they have a budge big deficit wh women, and they'